Latest News (Commentary,XML Press)

A New Place to Buy Books

It has always been difficult to buy niche books from independent bookstores, and since we are a niche publisher, it is highly unlikely that you will see one of our books in your local bookstore. In 12 years of running XML Press, I know of only one direct purchase from us for an independent bookstore (thanks Tattered Cover).

This is not an indictment of independent bookstores. There is no way they can keep the kinds of books we publish in stock.

However, there is now a way to purchase XML Press books that supports independent bookstores. It’s called You can read a description in this article: Thanks to Bookshop, There Is No Reason to Buy Books on Amazon Anymore.

They operate somewhat like an affiliate program, but with much more benefit for the stores. Any bookstore can open up a site for books that they recommend. When someone buys one of those books, or any other book, handles fulfillment and gives the bookstore a piece of the profit.

You can buy directly on the site, or you can search for a local bookstore on their site and use its bookshop page as your starting place.

We will be adding bookshop links to our book pages, and we have created an XML Press page at that contains purchase links for all of our books: FYI, we get a small commission on sales through this link. However, if you select a local bookstore as your starting place, they get the bulk of the commission.

 Latest News (XML Press)

Conversation and Community ebook now Free

Anne Gentle has decided that it’s time to take Conversation and Community: The Social Web for Documentation out of print. The social media landscape has changed radically in just a few years. While the information in the book is still valid and relevant, there are trends and technologies that were not in existence when Anne wrote the most recent edition, so she has decided that the best course is to take the book out of print and make it available for free.

Anne’s work history includes experience with open source materials, and in that work she developed an appreciation for attribution and open materials. As a result, this book is licensed under the Creative Commons Attribution-Noncommercial 3.0 Unported License, which is available at (you can get a more detailed description of this license on the Conversation and Community book page).

You can download the book for free in ePub, Kindle, and PDF formats at the XML Press eBook Store. The process is the same as buying any ebook in the store, but the price is $0.00.

This does mean that the print and ebook editions will no longer be available through traditional channels (Amazon, etc.).

Coupon Offer

In conjunction with taking Anne’s book out of print, we are offering 50% off all books in the XML Press eBook Store. Just use the coupon code: Conversation20 when you check out. So while you’re at the store, check out some of our other books. The code is valid through May 31, 2020.

 Latest News (Content Strategy)

Voice and Tone Summit 2020

Join XML Press author John Caldwell for a Voice and Tone Summit on Thursday, February 27, 2020, at 5:30 PM at ServiceNow, 4810 Eastgate Mall, San Diego, CA. For details and to sign up go to San Diego Content Strategy Meetup.

John will discuss the voice and tone strategy building blocks and frameworks in his book, Voice and Tone Strategy: Connecting with Customers using Content, which he developed during his time as content lead for TurboTax and Intuit.

John will be joined by content design and strategy experts Catherine Cacheris Mayhew and Morgan Marie Quinn, who will share their experiences using and expanding those frameworks.

 Latest News (Content Strategy,The Content Wrangler Content Strategy Book Series,XML Press)

Voice and Tone Strategy

Cover of Voice and Tone Strategy

The latest book in The Content Wrangler Content Strategy Book Series, Voice and Tone Strategy: Connecting with People through Content will be generally available on February 25, 2020. See the book page for information on pre-ordering the book.

Voice and Tone Strategy: Connecting with People through Content walks you through the steps needed to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly crave—meaningful experiences.

The author of Voice and Tone Strategy, John Caldwell, is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms.

As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20 years of experience. In addition to user experience and content design, he has worked in magazine and broadcast journalism and continues to write on a wide array of topics, from tech to travel.

 Latest News (XML Press)

Privacy Update

We have updated our privacy page to reflect the new California privacy law. The page summarizes the cookies we set and our policies regarding personally identifiable information.

There are no real changes in our policy, because we collect very little personally identifiable information (just for people who purchase products on and because we will never sell your personal information, nor will we reveal it to anyone unless required by law.

 Latest News (XML Press)

Localizing Employee Communications by Ray Walsh

The latest book in The Content Wrangler Content Strategy Book Series, Localizing Employee Communications: A Handbook will be generally available on December 20, 2019. See the book page for information on pre-ordering the book.

Localizing Employee Communications: A Handbook is a practical guide to ending conventional communication practices that stand in the way of […]

 Latest News (XML Press)

Privacy Notice Update

We just updated our Privacy Notice. Here are the changes:

Added a notice about our use of Amazon Affiliate links. Added a notice about the General Data Protection Regulation (GDPR) and our mailing lists. Removed the notice about Google Analytics, which we no longer use.

 Latest News (Cybersecurity,The Content Wrangler Content Strategy Book Series)

New from Dovell Bonnett

Dovell Bonnett, who contributed the term Multi-Factor Authentication to The Language of Cybersecurity is making the PDF edition of his book, Making Passwords Secure: Fixing the weakest link in cybersecurity, available for a short time for free. To take advantage of this offer, which expires on July 12th, 2019, go to: Making Passwords Secure: Fixing […]

 Latest News (Tech Comm,The Content Wrangler Content Strategy Book Series,XML Press)

TC World Shanghai

XML Press author Ray Gallon will be speaking at TC World China in Shanghai, May 30-31, 2019.

Ray, editor of The Language of Technical Communication, will be giving a presentation titled “The Challenge of Information 4.0” and a workshop titled “Cognitive science applied to user assistance.”


 Latest News (Tech Comm)

XML Press Authors at STC Summit

It’s good news/bad news at the STC Summit this year. The bad news is that after several years doing the bookstore, XML Press will not be at the Summit this year. We have enjoyed doing the bookstore, but for a variety of reasons, it’s impossible for us to do the store this year.

The good […]