Learn about the need to standardize in order to personalize your content.
Thursday, July 21, at 8AM PT / 11AM ET
Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale.
The first edition of Krista Van Laan’s popular book The Insider’s Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level.
This classic has now been updated for the technical writer of today. Today’s tech writers truly are technical communicators, as they build information to be distributed in many forms.
Technical communication requires multiple skills, including an understanding of technology, writing ability, and great people skills. Wherever you are in your journey as a technical communicator, The Insider’s Guide to Technical Writing can help you be successful and build a satisfying career.
On February 16, 2022, STC is offering a one-hour webinar titled Writing a Successful Book Proposal. The webinar will be hosted by Richard Hamilton, author of Managing Writers and publisher at XML Press.
The webinar will cover the information publishers want to see in a proposal and the factors they look at in evaluating whether to accept a proposal and offer a book contract.
The webinar will be held from 1:00 to 2:00 PM Eastern Standard Time (GMT-5) on February 16, 2022. Go to the STC webinar registration page for more information and to sign up.
XML Press author Robert Delwood, author of The Secret Life of Word, will present a webinar about how to get started documenting application programming interfaces (APIs). This free webinar, which is part of Scott Abel’s Bright Talk webinar series, will be held on Tuesday, April 13, 2020, at 11:00am EDT (8:00am PDT).
The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a […]
50% off ($9.95) through March 15, 2021, at the XML Press eBook Store
The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts […]
Latest News (Cybersecurity,The Content Wrangler Content Strategy Book Series)
Join Megan Gilhooly and Scott Abel on Tuesday, February 2, 2021, as they chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He’ll discuss tactics technical writers can use to create error messages useful to consumers but not […]
If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.
You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.
There are pre-conference workshops on Friday and Saturday, October 23-24, […]
This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/.
Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […]
Sign up for the XML Press Newsletter to get the latest on our books, authors, and events.
We only use your email address for the newsletter and will not sell or use it in any other way.
Note: We apply affiliate tags to links to books on Amazon and Bookshop.org.
New from XML Press
“I love the examples you give from both the real world and pop culture” Lee Engfer, editor and writer at Mayo Clinic
“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.” Libor Safar, Full review at Multilingual Magazine
