The Language of Learning website is up and running as of today. Every week for the next year, we bring you a new term related to education and learning.
On September 27,2023, at 10AM Pacific Time/1PM Easter Time, The Content Wrangler webinar series will feature The Language of Learning authors and editors Phylise Banner and Dawn J. Mahoney in a free webinar on BrightTalk. They will be discussing how they collaborated with 52 authors to create the book.
The Language of Learning introduces the field of education to business professionals through the terminology that defines the field. It includes definitions of 52 terms that business professionals need to know about business education and training. Each term has a definition, a description of why that term is important, and an essay about why business professionals need to know this term and how they can use it. Each of the 52 terms was contributed by a leading expert in that specific area.
This edition updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. It includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more.
New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes.
Ray Walsh, author of Localizing Employee Communications: A Handbook, sat down with us (virtually) for an interview to discuss his book, the importance of employee communications in a global corporation, and how the strategies and tactics he discusses in the book can apply beyond internal corporate communications.
A unique aspect of Localizing Employee Communications is the emphasis on how offices in other countries can, and should, collaborate with the home-country office to ensure that communications get to the people who need to see them and that employees receive and understand the message.
The same techniques apply to content intended for audiences beyond employees, including customers, potential customers, and the public. These techniques apply as well to any type of content you need to create, including advertising and marketing copy, technical documentation, press releases, and more.
Sharon Burton and Bonni Graham Gonzalez’s new book, Engineering Words: Communicating clearly in the workplace, is now available in both print and ebook editions from Amazon.com, Barnes and Noble, and many other online retailers.
Over the course of a career, every engineer needs to communicate, in both written and oral form, with other engineers […]
Erik Siegel’s new book, Schematron: A Language for Validating XML, is now available from Amazon.com, Barnes and Noble, and many other online retailers.
Schematron is a validation language that checks XML documents against business rules. It extends the validation provided by languages such as Document Type Definitions (DTD), W3C XML Schema, and RELAX NG, […]
Learn about the need to standardize in order to personalize your content.
Thursday, July 21, at 8AM PT / 11AM ET
Join Patrick Bosek and Scott Abel for a chat with global content strategy expert and author of the The Personalization Paradox, Val Swisher, to discover the secret to personalizing content experiences at scale. You’ll […]
The first edition of Krista Van Laan’s popular book The Insider’s Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level.
This classic has now been updated for the technical writer of today. Today’s tech writers truly are […]
On February 16, 2022, STC is offering a one-hour webinar titled Writing a Successful Book Proposal. The webinar will be hosted by Richard Hamilton, author of Managing Writers and publisher at XML Press.
The webinar will cover the information publishers want to see in a proposal and the factors they look at in evaluating […]
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“I love the examples you give from both the real world and pop culture” Lee Engfer, editor and writer at Mayo Clinic
“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.” Libor Safar, Full review at Multilingual Magazine