XML Press

Val Swisher to speak at Content Marketing World 2021

By Richard Hamilton, on August 11th, 2021

Val Swisher, author of Global Content Strategy and The Personalization Paradox, will be speaking at Content Marketing World 2021, which is being held both in-person and virtually this year.

Her talk is titled AI is for Analysis and Insights: Using Three AI Analytic Models and will be part of the virtual track at 11:00am EDT, Wednesday, September 29, 2021.

Documenting APIs: How to Get Started

By Richard Hamilton, on April 5th, 2021

XML Press author Robert Delwood, author of The Secret Life of Word, will present a webinar about how to get started documenting application programming interfaces (APIs). This free webinar, which is part of Scott Abel’s Bright Talk webinar series, will be held on Tuesday, April 13, 2020, at 11:00am EDT (8:00am PDT).

You can sign up for this free webinar at the BrightTALK signup page.

Latest News (Content Strategy,Localization,Tech Comm,XML Press)

The Personalization Paradox

By Richard Hamilton, on March 8th, 2021

The new book from Val Swisher and Regina Lynn Preciado, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale, is now available.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase, and 25% said that personalization plays a large role in their purchases. Yet, few companies have succeeded at delivering personalization at scale.

The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you’ve got to change how you “do” content.

In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you how to avoid the pitfalls and make personalization possible with your enterprise content.

The book is available now. For more information go to The Personalization Paradox book page.

Latest News (Content Strategy,Sale,XML Press)

The CX Trinity: Customers, Content, Context

By Richard Hamilton, on February 16th, 2021

50% off ($9.95) through March 15, 2021, at the XML Press eBook Store

The latest book from Alan J. Porter, The CX Trinity: Customers, Content, Context: Musings and Observations on the Dvolving Customer Experience, is now available. It looks at how we talk to customers, the content we provide to them, and the contexts in which they consume it.

CX is an abbreviation for customer experience and is often used as a hashtag in social media.

Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements:

Meeting the customer’s needs
Delivering the right content to help the customer
Understanding the context of where, when, and how the customer interacts with you

These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website.

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

With XML Press, Alan has published WIKI: Grow Your Own for Fun and Profit and The Content Pool: Leveraging Your Company’s Largest Hidden Asset

The book is available now. For more information go to The CX Trinity book page.

Latest News (Cybersecurity,The Content Wrangler Content Strategy Book Series)

Lessons Learned from a Cybersecurity Technical Writer: Free Webinar

By Richard Hamilton, on January 28th, 2021

Join Megan Gilhooly and Scott Abel on Tuesday, February 2, 2021, as they chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He’ll discuss tactics technical writers can use to create error messages useful to consumers but not to hackers. You’ll leave with access to helpful cybersecurity learning aids, and you’ll have an opportunity to ask John questions during the show.

Three lucky viewers will win a free copy of the book, The Language of Cybersecurity, from XML Press and The Content Wrangler.

Latest News (Content Strategy,XML Press)

LavaCon Discount

By Richard Hamilton, on October 19th, 2020

If you’re still undecided about going to LavaCon (and why would you be?), here’s another incentive. You can get $100 off your registration using the discount code #RichardHamilton.

You can check out the conference, see who’s speaking, read the full program, and register at https://lavacon.org/2020.

There are pre-conference workshops on Friday and Saturday, October 23-24, […]

XML Press Authors at LavaCon 2020

By Richard Hamilton, on October 13th, 2020

This year, the LavaCon Conference will be a virtual event held from Friday, October 23, 2020, through Wednesday, October 28, 2020. You can register for the conference at https://lavacon.org/2020/registration/.

Rahel Anne Bailie, author, with Noz Urbina, of Content Strategy: Connecting the dots between business, brands, and benefits is presenting a talk titled The Holy Trifecta […]

Ray Walsh on the need to localize internal communications

By Richard Hamilton, on September 11th, 2020

Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.

[…]

An Uneven History of Content Strategy

By Richard Hamilton, on September 3rd, 2020

XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy.

You will find references to […]

Latest News (Book Review,Content Strategy,The Content Wrangler Content Strategy Book Series,XML Press)

Voice and Tone Strategy Review in STC Technical Communication

By Richard Hamilton, on August 7th, 2020

John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish.

In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication.

[…]

“I love the examples you give from both the real world and pop culture”
Lee Engfer, editor and writer at Mayo Clinic

Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook)

“Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”
Libor Safar, Full review at Multilingual Magazine

Front cover of Localizing Employee Communications

Localizing Employee Communications: A Handbook by Ray Walsh. $24.95

Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook)

“Superb book for any writer”
– Review on Amazon

Front cover of The Insider's Guide to Technical Writing

The Insider's Guide to Technical Writing by Krista VanLaan. $29.95

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