Latest News (Tech Comm,Webinar)

Why “Good Enough” Content Is No Longer Good Enough

Val Swisher, author of Global Content Strategy: A Primer and The Personalization Paradox, is giving a free webinar on Thursday, December 12, 2024, at 8:00AM PST.

The quality of your content is the most important factor in how well your artificial intelligence (AI) system performs. The phrase “Garbage in, garbage out” has never been more relevant. Many organizations have years—even decades—of content that may be outdated, inconsistent, inaccurate, or just not suitable for AI.

Val will dive into why curating content thoughtfully is essential for training AI effectively, highlighting the power of selecting and refining information to improve outcomes. She will also provide practical tips for evaluating, cleaning, and organizing content, ensuring it’s accurate, relevant, and diverse enough to support AI applications.

For more information, go to BrightTALK sign up page.

 Latest News (Content Strategy,The Content Wrangler Content Strategy Book Series,Webinar)

Content Personalization: 2024 and Beyond

Kevin Nichols, author of Enterprise Content Strategy: A Project Guide is giving a free webinar on Tuesday, December 10, 2024, 10AM PST on the impact of current trends in personalization, including the impact that artificial intelligence and other technologies are having.

This webinar provides an overview of:

* The developments in personalization during 2024 and their impact
* Insights into personalization advances and what to expect in 2025
* Analyst predictions

For more information, go to BrightTALK sign up page.

 Latest News (XML Press)

XProc 3.0 Built-in Steps

Erik Siegel, the author of XProc 3.0 Programmer Reference, has created a website that provides an extensive description of the XProc 3.0 steps. The site provides detailed descriptions, examples, and error codes for the steps. It is a work in progress that now covers about half of the steps, and it is being updated and added to regularly. You can find the site at: XProcRef website.

 Latest News (Content Strategy,The Content Wrangler Content Strategy Book Series,Webinar)

Using Artificial Intelligence for Content Analysis

On Wednesday August 14, at 10:00PDT, 1:00EDT, Paula Land and Elliott Risch of Enterprise Knowledge will join Scott Abel in a Bright Talk webinar exploring the power of artificial intelligence as a content analysis tool.

Many content strategists are leveraging AI in content creation, yet its potential to revolutionize content audits remains largely untapped. Content audits, crucial for aligning content with business goals and user needs, often rely on manual work. However, AI tools can boost their speed, efficiency, accuracy, and thoroughness, freeing humans to focus on strategic tasks.

Paula Land is Principal Consultant for Advanced Content at Enterprise Knowledge and author of Content Audits and Inventories: A Handbook for Content Analysis, now it its second edition.

Elliott Risch, a Semantic AI Consultant at Enterprise Knowledge, applies expertise in mathematical logic and formal semantics to collaborate with academic and enterprise clients.

Register at Bright Talk for this free webinar.

This event is hosted by Scott Abel, The Content Wrangler, and is sponsored by Heretto.

 Latest News (Events,XML Press)

LavaCon 2024

LavaCon 2024 will be held October 27-30 in Portland, Oregon. This year, LavaCon features presentations by XML Press authors Scott Abel, Rahel Bailie, Kit Brown-Hoekstra, Alan Porter, Val Swisher, and Noz Urbina, as well as many other top names in content strategy, technical communication, and management.

This year, the theme is Content as a Business Asset: Reducing Costs, Generating Revenue, and Improving the Customer Experience Through Better Content.

LavaCon offers thought-provoking presentations, hands-on workshops, opportunities to build your professional network, great food, and the best evening activities (this year there will be a Chinese Dragon Parade, a Karaoke night, and a storytelling event).

This year, you can get $200 off in-person registration with the referral code: XMLPress at: https://lavacon.org/registration/.

If you can’t make it there in person, LavaCon offers a great virtual conference experience, which is run by XML Press author Phylise Banner. It’s the next best thing to being there in person. For more on the virtual conference, visit https://lavacon.org/virtual-conference-experience/

Banner for LavaCon showing a night view of Portland, Oregon

 Latest News (Content Strategy,The Content Wrangler Content Strategy Book Series)

The Language of Content Strategy Website

The website for the book The Language of Content Strategy is now back online at https://thelanguageofcontentstrategy.com.

You can view all of the terms in the book and the biographies of contributors at this site, plus there are links to purchase the print or ebook edition.

[…]

 Latest News (Content Strategy,The Content Wrangler Content Strategy Book Series,XML Press)

Intelligent Content: A Primer featured in Books that ROC!! on January 18, 2024

The Society for Technical Communication (STC) Rochester chapter is featuring Intelligent Content: A Primer, by Ann Rockley, Charles Cooper, and Scott Abel, in the latest edition of its discussion series about technical communications books.

This virtual event is Thursday, January 18 2024 at 6pm EST.

You can sign up for a free ticket at […]

 Latest News (Education,XML Press)

The Language of Learning Website

The Language of Learning website is up and running as of today. Every week for the next year, we bring you a new term related to education and learning.

You can also get the full book right now at Amazon.com, Barnes and Noble, and Bookshop.org. You can also buy the ebook bundle (ePub, Kindle, […]

 Latest News (Education,The Content Wrangler Content Strategy Book Series,Webinar)

Making The Language of Learning

On September 27,2023, at 10AM Pacific Time/1PM Easter Time, The Content Wrangler webinar series will feature The Language of Learning authors and editors Phylise Banner and Dawn J. Mahoney in a free webinar on BrightTalk. They will be discussing how they collaborated with 52 authors to create the book.

The Language of Learning is the […]

 Latest News (Education,The Content Wrangler Content Strategy Book Series,XML Press)

The Language of Learning now available

The latest book in the Content Wrangler Content Strategy Book Series, The Language of Learning, compiled and edited by Phylise Banner and Dawn J. Mahoney, is now available at retailers worldwide, including Amazon.com, Barnes and Noble, and the XML Press eBook Store.

The Language of Learning introduces the field of education to business professionals […]