Ray Walsh, author of Localizing Employee Communications will be chatting with Scott Abel on Tuesday, September 15 at 8AM PT and 11AM ET in a free webinar. You can register at BrightTALK to attend. If you’re not available at that time, you can register and view the webinar on demand later.
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Latest News (Content Strategy) XML Press author Rahel Anne Bailie has just published an essay, An Uneven History of Content Strategy, which traces the field content strategy starting from decades before anyone used the term “Content Strategy.” Her essay highlights the people and ideas that have coalesced into what we now call content strategy. You will find references to most of the important books and articles in the field along with Rahel’s unique perspective. Definitely worth a close read. Latest News (Book Review,Content Strategy,The Content Wrangler Content Strategy Book Series,XML Press) John Caldwell’s book Voice and Tone Strategy: Connecting with People through Content is reviewed in the August 2020 issue of STC Technical Communication by Janice (Ginny) Redish. In her review, Redish calls his book “… a short book full of practical advice.” See the full review here, courtesy of the Society for Technical Communication. Latest News (Localization,The Content Wrangler Content Strategy Book Series,XML Press) XML Press author Ray Walsh has just published an article on smarp.com titled Why content localization matters in internal communications. The article explains how a good employee experience addresses employee needs and speaks their language. Ray’s book, Localizing Employee Communications, is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Ray draws on his own broad experience in employee communications as well as the insights of nearly 30 experts, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Latest News (The Content Wrangler Content Strategy Book Series,XML Press) Content Strategy Los Angeles is hosting a meetup featuring Oz Chen, Senior UX Writer at Credit Karma and XML Press author John Caldwell on Friday, May 22, 2020, from 10:30 AM to noon (Pacific Daylight Time (PDT)). For details and to sign up go to Content Strategy Los Angeles Meetup. John will discuss the voice and tone strategy building blocks and frameworks in his book, Voice and Tone Strategy: Connecting with Customers using Content, which he developed during his time as content lead for TurboTax and Intuit. Latest News (XML Press) STC Summit 2020 is starting this week. As part of this event, XML Press is running a virtual bookstore. If you’re attending STC Summit, you will find the bookstore in the Virtual Expo Hall. The bookstore contains curated books that have been recommended by STC members, reviewed in STC Techcomm, or written by speakers, […] Latest News (XML Press) The latest book in our series of XML-related publications, XProc 3.0 Programmer Reference by Erik Siegel, is now generally available in ebook and print form through online book sellers worldwide. XProc 3.0 Programmer Reference introduces XProc 3.0, which is a programming language for processing XML, JSON, and other documents. XProc chains conversions and other […] Latest News (Content Strategy) Join XML Press author John Caldwell for a Voice and Tone Summit on Thursday, February 27, 2020, at 5:30 PM at ServiceNow, 4810 Eastgate Mall, San Diego, CA. For details and to sign up go to San Diego Content Strategy Meetup. John will discuss the voice and tone strategy building blocks and frameworks in his […] |
“I love the examples you give from both the real world and pop culture”
Voice and Tone Strategy: Connecting with People through Content by John Caldwell $24.95 (print), $19.95 (ebook) “Based on real-life experience, the book is sure to resonate with [corporate communicators] and give them plenty of ideas on how to rethink and hopefully improve their current approach.”  Localizing Employee Communications: A Handbook by Ray Walsh. $24.95
Structured Writing: Rhetoric and Process by Mark Baker. $39.95 (print) $24.95 (ebook) “Superb book for any writer”  The Insider's Guide to Technical Writing by Krista VanLaan. $24.95 |
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A New Place to Buy Books
It has always been difficult to buy niche books from independent bookstores, and since we are a niche publisher, it is highly unlikely that you will see one of our books in your local bookstore. In 12 years of running XML Press, I know of only one direct purchase from us for an independent bookstore […]